INDEPENDENT B2B MARKETING CONSULTANCY

Good science deserves good marketing.

Start a conversation Explore the approach
STRATEGY / EXECUTION / LEADERSHIPYORK, UK  /  WORKING INTERNATIONALLY
01 / THE THINKING

Turning technical strength into customer demand.

Technical buyers need a reason to change and the confidence to do it. Validate brings together market insight, scientific evidence and commercial priorities to make that case, then turns it into marketing that creates demand.

UnderstandThe market, the buyer and the problem your offer solves.
ClarifyWhat makes your offer valuable and the evidence that supports it.
ActivateCampaigns that reach the right people and start useful conversations.
02 / HOW I CAN HELP

From technical complexity
to commercial momentum.

Support where you need it, from finding the right story to putting a stronger marketing function behind it.

01 Strategy

Positioning & proposition

Find the customer problem, sharpen what makes you different and give your team a message it can use with confidence.

  • Market and customer insight
  • Segmentation and messaging
  • Product and portfolio positioning
Evidence
02 Execution

Campaigns & demand

Turn expertise into a focused plan that reaches the right buyers, builds trust and develops qualified opportunities.

  • Go-to-market planning
  • Content and integrated campaigns
  • Lead progression and measurement
Evidence
03 Leadership

Marketing leadership

Bring structure and direction to marketing, aligning priorities, people and investment with commercial goals.

  • Fractional or project leadership
  • Team capability and ways of working
  • Sales and marketing alignment
Evidence
03 / WHERE I WORK

For businesses where the details matter.

Life sciences, speciality chemicals, ingredients, scientific instruments, laboratory technology and other technical B2B markets. Especially where buyers need evidence before they believe a claim.

Life sciencesSpeciality chemicalsIngredientsScientific technologyIndustrial innovation
04 / THE PERSON BEHIND VALIDATE

Built on experience from lab bench to boardroom.

I'm Richard Perkins. I've spent over 20 years working across science, product and B2B marketing, from analytical instrumentation and healthcare to speciality ingredients and international marketing leadership.

I understand how technical teams think, how commercial teams sell and what it takes to make the connection between them. Validate brings that experience to businesses that need sharper thinking and hands-on delivery.

Connect with Richard on LinkedIn Explore Richard’s work
Portrait of Richard Perkins

LET'S START WITH THE PROBLEM

Let’s talk about what you want to achieve

Whether you need a clearer proposition, a campaign with purpose or experienced marketing leadership, tell me what you're working on.

Email Richard