Positioning & proposition
Find the customer problem, sharpen what makes you different and give your team a message it can use with confidence.
- Market and customer insight
- Segmentation and messaging
- Product and portfolio positioning
INDEPENDENT B2B MARKETING CONSULTANCY
Good science deserves good marketing.
STRATEGY / EXECUTION / LEADERSHIPYORK, UK / WORKING INTERNATIONALLY
01 / THE THINKING
Turning technical strength into customer demand.
Technical buyers need a reason to change and the confidence to do it. Validate brings together market insight, scientific evidence and commercial priorities to make that case, then turns it into marketing that creates demand.
UnderstandThe market, the buyer and the problem your offer solves.
ClarifyWhat makes your offer valuable and the evidence that supports it.
ActivateCampaigns that reach the right people and start useful conversations.
02 / HOW I CAN HELP
From technical complexity
to commercial momentum.
Campaigns & demand
Turn expertise into a focused plan that reaches the right buyers, builds trust and develops qualified opportunities.
- Go-to-market planning
- Content and integrated campaigns
- Lead progression and measurement
Marketing leadership
Bring structure and direction to marketing, aligning priorities, people and investment with commercial goals.
- Fractional or project leadership
- Team capability and ways of working
- Sales and marketing alignment
03 / WHERE I WORK
For businesses where the details matter.
Life sciences, speciality chemicals, ingredients, scientific instruments, laboratory technology and other technical B2B markets. Especially where buyers need evidence before they believe a claim.
Life sciencesSpeciality chemicalsIngredientsScientific technologyIndustrial innovation
04 / THE PERSON BEHIND VALIDATE
Built on experience from lab bench to boardroom.
I'm Richard Perkins. I've spent over 20 years working across science, product and B2B marketing, from analytical instrumentation and healthcare to speciality ingredients and international marketing leadership.
I understand how technical teams think, how commercial teams sell and what it takes to make the connection between them. Validate brings that experience to businesses that need sharper thinking and hands-on delivery.
20+ yearsScience and B2B marketing
£7m+Annual marketing-influenced pipeline
InternationalTechnical B2B markets
Let’s talk about what you want to achieve
Whether you need a clearer proposition, a campaign with purpose or experienced marketing leadership, tell me what you're working on.