Positioning & proposition
Find the customer problem, sharpen what makes you different and give your team a message it can use with confidence.
- Market and customer insight
- Segmentation and messaging
- Product and portfolio positioning
RICHARD PERKINS · INDEPENDENT B2B MARKETING CONSULTANT
Good science deserves good marketing.
I’m Richard Perkins, an independent marketing consultant helping science and technology businesses turn technical expertise into customer demand.
STRATEGY / EXECUTION / LEADERSHIPYORK, UK / WORKING INTERNATIONALLY
01 / THE VALIDATE APPROACH
Turning technical strength into customer demand.
Validate Marketing is my independent consultancy. You work directly with me, using a clear framework to understand your market, sharpen your proposition and put it into action.
UnderstandThe market, the buyer and the problem your offer solves.
ClarifyWhat makes your offer valuable and the evidence that supports it.
ActivateCampaigns that reach the right people and start useful conversations.
02 / HOW I CAN HELP
From technical complexity
to commercial momentum.
Campaigns & demand
Turn expertise into a focused plan that reaches the right buyers, builds trust and develops qualified opportunities.
- Go-to-market planning
- Content and integrated campaigns
- Lead progression and measurement
Marketing leadership
Bring structure and direction to marketing, aligning priorities, people and investment with commercial goals.
- Fractional or project leadership
- Team capability and ways of working
- Sales and marketing alignment
03 / WHERE I WORK
For businesses where the details matter.
Life sciences, speciality chemicals, ingredients and scientific technology, including AI-native chemistry and materials companies and businesses advancing sustainable chemistry. Especially where buyers need evidence before they believe a claim.
AI-native chemistry & materialsSustainable chemistryLife sciencesSpeciality chemicalsIngredientsScientific technologyIndustrial innovation
04 / ABOUT RICHARD
Built on experience from lab bench to boardroom.
I'm Richard Perkins. I've spent over 20 years working across science, product and B2B marketing, from analytical instrumentation and healthcare to speciality ingredients and international marketing leadership.
I understand how technical teams think, how commercial teams sell and what it takes to make the connection between them. I bring that experience to businesses that need sharper thinking and hands-on delivery.
20+ yearsScience and B2B marketing
£7m+Annual marketing-influenced pipeline
InternationalTechnical B2B markets
Let’s talk about what you want to achieve
Whether you need a clearer proposition, a campaign with purpose or experienced marketing leadership, tell me what you're working on.